How can you keep your business in this space? Here are three ways to make sure your B2B ecommerce portal initiatives on the right path. Get more information to make B2B ecommerce a seamless part of your ecosystem
• Multichannel and Mobile
Activate your online content across multiple devices and platforms. This will increase the availability to your customers and they will be more likely to spend time on your online platform.
This multichannel empowerment should not just stop with your customers and your ecommerce platform but should be extended to field personnel so that they are ensured mobility and data available to them in real-time.
Reduce phone calls by providing online self-help for your customers. You must also enable chat, email or call back options so that they can communicate with your sales and service teams in case of difficulties when booking.
During this time will improve your customer experience and will also allow them to become familiar with your online portal.
• B2B merchandising tactics
B2C segment is more mature in giving personalized and offers to attract customers. Keep your content clean and categorized so that products can be grouped. Sometimes, even unrelated products can be grouped based on trends that you see on your system.
Offers a package for a customer you will also increase your involvement with them as well as revenue through cross and up-selling.