Local SEO is the process of improving the visibility of a website within a given area. This can be done by optimizing the website for local keywords and making sure that the website content is relevant to the audience in that area. By doing this, businesses can increase traffic and improve their chances of ranking higher in search results.
There are a number of ways to achieve local SEO, but some of the most common include: creating custom meta descriptions and titles, using localized domain names, adding geo-targeting tags and adjusting the site’s layout.
It’s important to keep in mind that local SEO services aren't just about improving your website’s positioning; it also involves building relationships with local businesses and promoting content that’s relevant to them.
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There are a few different ranking factors that are important when optimizing for local SEO, and below we’ll outline each one.
Location: The first ranking factor to consider when optimizing for local SEO is your website’s location. Make sure your website is indexed in the right geographic location, and make use of geo-targeting tools to adjust content and layout to better match the local market.
Title Tag: Your title tag should include the name of your city or town, along with the keyword(s) you’re targeting.
Meta Description: The meta description is another important part of local SEO. This description is shown below the search engine results page (SERP), and should be unique for each page on your website. It should include the name of your city or town, along with a brief description of the key benefits of real estate in your area.