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How To Use Your Personal Brand To Win Business?

Posted by Diane Mcdade on

Personal branding is a key tool in how we market individually and our services if we work as business consultants or interim managers. So what is personal branding and how do you use it to win business? You can also visit this website to get the best personal branding coaching online.

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In a sense, it is the way you package yourself to differentiate yourself from others. It covers such things as how you dress, how you speak, and how you groom yourself. These are called personal factors. 

Your personality covers the second set of factors that determine your personal brand. For example, your values, your goals in life, and how you behave.

The third set of factors relate to your areas of competence. These are the things that enable you to do the job you do effectively such as business understanding, communication skills, and technical skills.

Whatever factors in these areas that you choose to represent you and create your personal brand, they must send out a coherent and consistent message.

When you first meet a potential client, they are going to ask themselves questions such as is your brand something that's going to help them now and going forward? Your behaviors need to create that whole essence of feeling and believing that you are going to have an impact on them and their business.

So, this is the role of personal branding and it's very much at the core of a consultant's world and that of an interim. It is your personal brand that is what people are buying.

For this reason, your personal brand is something you have to look after very closely. If potential clients are introduced to you because of your reputation, by a referral or they see you speaking at a conference and if the picture of your brand they have in their mind doesn't fit what they are after then isn't going to be a match and you won't win any assignments from them.